That’s relatable to many customers of the brand. The situations could be different and depend on your brand.Īvery Cyrus, a TikTok influencer, shows a situation where she has a hard time deciding what to wear to a gym. This is where your customer research will come in handy.Īs you analyze that customer information your marketing folks readily gave you, you’ll find some situations where your product might help. Use real-life, relatable situationsĪ relatable TikTok video that becomes viral is often one with a character overcoming a real-life obstacle. TikTok’s character limit makes being concise very easy, right? So keep in mind our goal: give only the most important information. “Share your thoughts on your favorite gifts this holiday season” sounds great but could be cut to “What are your favorite gifts this season?” Edit your caption at least a few times to remove fluff.“According to our calendar, these gifts can make you very happy” can become “ These gifts can make you very happy.” Place the most important information in the first part of the sentence.This length allows for some unexpected last-minute revisions. In fact, try to keep your descriptions within 140 characters, just in case. Making the description interesting and meaningful takes a bit of time. There’s a 150-character limit for TikTok video descriptions (including hashtags), so plan yours beforehand. Well, folks, brevity isn’t an option here, but a must. Tactics that worked in previous social media campaigns.Īny of these insights could give you ideas for viral TikTok video descriptions.Common issues they are having (and your product or service can help with).Speak to your marketing folks to find out: It includes customer surveys, interviews, segmentation, and other market research data. The best source of information for excellent TikTok video descriptions is your customer research. But creating a good caption means doing some work. Research your customersĪ TikTok video description is a small piece of text. These 9 tips will make your TikTok video descriptions more engaging and compelling. If this sounds good, let’s dive right in. I’m going to give enough ideas to create descriptions for your campaigns and engage more viewers with on-point and relevant texts. In this guide, we’re taking a look at 10 tips to write better TikTok video descriptions. For example, you can announce a contest, get customer feedback with a question, engage viewers with a funny caption, and do many other things. The description serves a practical purpose and could be very useful for marketing. It’s that extra thing that makes an awesome post even better. A TikTok video description is like the icing on a cake.
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